Perfect diet tracker key reddit7/26/2023 Critics say that Noom is just another diet app at best, and a deceptive gateway to disordered eating at worst. “Noom’s key differentiator - applying psychology to achieve long-term weight loss - has recently backfired,” it explained. It was even circling the possibility of an initial public offering for early 2022, with a prospective valuation of $10 billion.īut the Wall Street Journal didn’t think that IPO was going to happen anytime soon. In February, the Wall Street Journal reported that Noom was valued at $4.2 billion in May 2021, and late last year it expected its 2021 revenue to total more than $600 million. Noom’s messaging insists that it teaches users healthy, sustainable habits that leave them feeling happy and satisfied as the pounds melt away. “And yes, we also help people lose weight,” it added in the caption. “With Noom, every day is ‘No Diet Day,’” it declared on Instagram last May. That’s the dream that Noom, a buzzy weight loss app targeted to young people, has been selling for years. Imagine that you could transcend America’s toxic diet culture, and at the same time, you could also be really, really skinny. Imagine that you could simply learn how to get in touch with your body - thoughtfully, mindfully - and teach yourself not to crave foods that don’t nourish you. Imagine that you could repair your broken relationship with food, with hunger, with your own skin, and in the process shed those 10 pounds you’ve been wanting to lose. Imagine that you could lose weight without going on a diet.
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